Wednesday, January 7, 2015

Creative Process: Final Mood Board


It has been a very long since I have last written but I am glad to say that there has been changes and progress towards what I wanted to accomplish this last year. One of those things being branding of  Foolishly Wise. I will share process shots along the way, for now I am sharing the mood board.

I had shared some preliminary images that inspired the mood board you see now. Those images highlight aspects that inspire adventures, the wild face of nature, working with your hands, clean product packaging with simple colours, featured beautiful handwriting, and beautiful patterns. The final mood board features the same but adds a bit more love of travel, being near and far, the wild, urban cities, and the quiet wonder of home. 

In a single sentence I would say that Foolishly Wise is inspired by the love of travel and adventure, the love of nature, small moments of daily life and working hard, urban cities and the rural country, and clean design with exquisite handwriting and patterns.

I hope you like it. Best Wishes.

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